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Why Australia Is A Data Analytics Hub Blog

Why Australia is a data analytics hub

For a country that seems distant and remote to the rest of the world, Australia has always had a firm place in the global arena of cutting-edge technology. From Wi-Fi to the bionic ear, the emergence of large technology companies like Atlassian and Canva, to the growth of rising startups like Afterpay and Airtasker, Australia consistently churns out innovative technology and is now seen as a data analytics hub.

These Australian technology companies often serve a global market, who have begun to see Australian cities as less competitive and crowded technology hubs, compared to the other major technology hubs in the world, such as Silicon Valley and London.

Creating data hubs across Australia

Within this blooming technology ecosystem, Australia is also creating data at a rapid scale. This has become another major draw where data analytic companies and researchers are now viewing Australia as a growing global data analytics hub.

Lot Fourteen Render Innovation Hub Hero 1580x800

Lot Fourteen Render Innovation Hub Hero. Image source: Renewal SA

The Massachusetts Institute of Technology (MIT) recently announced that they would be establishing a Living Lab at Adelaide’s Lot Fourteen innovation hub. The lab is the fourth in the series globally and aims to create valuable insights with data analytics to support and improve Australia’s economy and future wellbeing. The innovation hub itself will host the Australian Space Agency and other high tier technology companies, creating an invaluable network of data users supported by elite data analytics organisations, in order to use data to its full potential and create meaningful outcomes.

Australian universities have also began to support this model of data analytics hubs, with the Sydney Informatics Hub (Sydney University) and the Western Australia Data Science Innovation Hub (Curtin University) being established to support collaboration between academia and industry in the application and research of data analytics.

Data61 is another example of Australia’s commitment to a data driven future, a CSIRO venture in creating a leading data innovation group that is building a network of partners in government, industry and academia to advance data science. The group believes that Australia has a $315 billion economic opportunity enabled by data and digital technologies, where the country can position itself to be a leader globally.

With all these fascinating organisations supporting regional data analytics hubs, strong data infrastructure being built, and a country that has consistently grown their economy through technology and being a global leader in research, it is no wonder that Australia is seen as a growing data analytics hub.

Australia is a data testing hub

Another draw for the global market is the reputation Australia has as a unique and advanced marketplace, with a population that is diverse and multicultural, with a high adoption of technology. For example in 2018, smartphone penetration in Australia was expected to surpass 90% exceeding global trends, with data usage and consumption skyrocketing.

Data is being created at an unforeseen scale, where the data created is deemed reliable and comparable to other major global market’s technology adoption trends and behaviours. It enables Australian organisations to stay local but act globally, creating a data analytics hub (and ecosystem) that has access to enviable data sources at scale.

Melbourne Is Australia’s Tech Capital

Melbourne Is Australia’s Tech Capital

In terms of the largest data analytics hub in Australia, Melbourne has been Australia’s tech capital for the past few years with 8000 technology businesses operating in Victoria and accounting for approximately 31% of Australia’s ICT workforce.

With a Victorian government that supports and promotes STEM studies and careers, good engineering talent is consistently being produced, supporting the technology ecosystem. The government also continues to invest in technology and innovation with a strong focus on developing the digitalised industries of the future.

Melbourne’s ecosystem makes it a premier data analytics hub, with the resources and creative energy of the city, driving the implementation of data analytics in various industries.

Businesses are now recognising the need to be more innovative with a growing demand to implement data driven processes that have added value. This has driven the demand for data services and products as businesses undertake a digital revolution.

Need help with your data strategy?

Data Agility is a leading provider in data services operating from Melbourne and can support you to develop your data strategy. Contact us today for a no obligation discussion about your data needs.

For more information, please contact:

Robert D’Astolto

Head of Data and Analytics

Data Agility

Tel: +61 3 8646 3333


About Simon Nyein

Simon is an experienced consultant in the STEM space who is passionate about digital health. He has prior experience consulting for global conglomerates, high tech SMEs and start-up companies and is now developing a career in information management. An avid reader who is always learning and looking for the biggest trends in technology.

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